Brandon Hirokawa joins Prestacycle | Bike Retailer & Industry News

Prestacycle announced today that Brandon Hirokawa is their new Director of Marketing and Strategic Development. Brandon brings a wealth of industry experience, including the founding of Hirobel and the creation of the Hirobel Frame clamp. He comes to Prestacycle after having held a similar position at Boyd Cycling.

Brandon will lead the development of key relationships through his ambassadors, athletes and teams, including Floyd’s women’s cycling team of Leadville Racing and Capitol Wealth Advisors. He will develop and coordinate marketing strategies with Distributors and Independent Representatives to support Prestcycle’s strong focus on resellers. He will manage all events and digital platforms. Brandon’s expertise in marketing and product placement will be essential to the company’s continued expansion.

“I am completely excited to work in the tooling sector of the bicycle industry. Tools are a real passion for me and I look forward to bringing my experience and ideas to Prestacycle.” Brandon said.
David Finlayson, President and Founder of Prestacycle said, “We have known and worked with Brandon at other businesses for years and have great respect for his abilities, experience and knowledge. When the time is right for this expansion, I personally told Brandon that he was not the only choice for us, he was THE choice.I am convinced that Brandon and Prestacycle will thrive together.

About Prestacycle
Prestacycle is a US-based brand of bicycle tools and components that focuses on innovative, versatile products ideal for consumers and professional mechanics. Prestacycle is a strong industry partner with full support for dealers and distributors, and additionally provides opportunities for other bicycle companies in the form of product development, manufacturing and private label. Prestacycle also operates as a North American distributor for Wolfpack Tires and Edco.

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