Canyon introduced the Commuter:On – Penfold Edition as part of a collaboration that will raise funds for World Bicycle Relief.
Based on the Commuter:On 7, powered by Fazua, the city e-bike has been transformed into a “fully functional work of art” that bears all the hallmarks of artist Tim Gresham, aka Penfold.
The raffle will be live on Crowdfunder today, June 10, and is open worldwide until June 26. Canyon UK will also be launching the raffle online during the Tour of Cambridgeshire, with the finished bike on display at the event.
The frame was hand painted at the recent Cycle Show at Alexandra Palace. Speaking at the show, Gresham shared his thoughts while designing and painting the frame: “I’m painting something fun, colorful, bold, maybe a little different from what you see. on other bikes.
“I take my style and put it on a different canvas. It’s simple, fun and jazzy. I guess by painting this I wanted to reflect good vibes and positive energy. I wanted it to be something you can mount or hang on the wall, it’s like a piece of art.
“As the bike is being raffled off for World Bicycle Relief, I really like the idea that someone is going to donate to the charity, make a difference and receive something amazing in return.”
Speaking on the opportunity to brief Gresham on the concept, Aaron Budd, Sales and Marketing Manager for Canyon UK, said: “It was a rare opportunity to pick up one of our entry-level commuter bikes. and to tear up the rulebook in terms of its aesthetic design.
“My team and I immediately fell in love with the design and work of Tim (Penfold) and it was an amazing experience working with the artist to see the project grow from a design brief to a live work project, then to a finished e-bike – all for an amazing charitable cause.
World Bicycle Relief is committed to mobilizing communities with the power of bicycles. This enables improvements in everything from health care to education. Every entry into the raffle is guaranteed to make a difference.
Read more: Oneway Bike expands marketing team with Piotr Havik
Speaking about the initiative, Allison Dufosee, CEO of World Bike Relief, said: “I love this evolving relationship with Canyon UK. The prize bike is beautiful, and I wish I could participate too (unfortunately not!).
“Our new model of mobilized communities promotes long-term bicycle use through a sustainable bicycle ecosystem with our assembly and distribution facilities, our spare parts supply chain, our trained local mechanics and our points social enterprise retail outlets supporting community-led and managed programming.
“We partner with communities creating large-scale change using community mobility needs assessments, bike watch committees, property service contracts, and strategic partnerships. Our gratitude goes to the fantastic teams at Canyon UK and everyone involved in this amazing activation on behalf of everyone at World Bicycle Relief. Hats off to all!”