Dutch bicycle conglomerate Pon.Bike acquires Amsterdam-based bicycle manufacturer Veloretti

Pon.Bike, a Dutch transport conglomerate, announced on Tuesday (September 6th) its intention to acquire Amsterdam-based bicycle brand Veloretti.

In a statement translated from Dutch, Ferry Zonder, CEO of Veloretti, says: “Now that we have Pon.Bike next to us as a strong partner, we can grow faster and further expand the brand in Europe. This is an important next step in our strategy and we are strengthening our position in the European e-bike market. Together, we will make the difference in achieving our ambitions.

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“A bike brand without frills”

Veloretti is a bike brand that claims their bikes are handcrafted in European factories to the highest standards after being created by their team in Amsterdam. The brand is known for selling fashionable city and children’s bikes online that are delivered direct to the consumer.

The company says, “We believe a city bike should be simple, timeless and free of unnecessary features. That’s why Veloretti is just a no-frills bike brand with a contemporary design and a good price. Handcrafted for comfort and simplicity, so you can commute in style.

In 2021, the company launched its first urban e-bikes – the IVY and ACE. Veloretti claims it is one of the fastest growing Direct-to-Consumer bicycle brands in Europe.

Founded 10 years ago, the brand is currently active in 27 countries and has around 60 employees. With this acquisition, Veloretti will continue to operate independently under the direction of founder Ferry Zonder. In the years to come, the focus will be on continued international growth.

About PON.Bike

As of 2022, Pon.Bike, which produces bicycles under 24 A-brands including Kalkhoff, Cannondale, Urban Arrow and Gazelle, holds the title of the world’s largest bicycle manufacturer.

The company has six assembly facilities and creates its own high-end frames, making the company one of the “strongest” supply chains in the bicycle industry. Pon.Bike also claims to be a strong partner for manufacturers and traders. Its portfolio also includes additional ideas such as Lease-A-Bike and Swapfiets.

Pon Holdings, the largest mobility company in the Netherlands, also has Pon.Bike in its portfolio.

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