Hero Lectro, the e-bike brand of Hero Cycles, said on Wednesday it had increased the prices of its products by up to Rs 5,000 for all models to offset the impact of increased raw materials and transportation costs. .
The price increase ranges from 7.5% to 12.8% across the entire product portfolio, the company said in a statement.
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Hero Lectro sells a range of e-bikes such as the C-series consisting of 10 variants, which will now have a starting price of Rs 28,999 and the advanced model F6i priced at Rs 54,999 after the ride.
“Although the price revision of our product line has been made necessary by external market factors such as the increase in the cost of freight and inputs, it also ensures that our quality continues to meet customer expectations and global benchmarks, “Hero Lectro CEO Aditya Munjal said in a statement. .
He added that “with an increase of between Rs 3,000 and Rs 5,000 depending on the model, Hero Lectro continues to deliver one of the most advanced and technologically compelling value propositions in the Indian space. electric bikes, as well as an ever-evolving customer service network, both physical and virtual, for its riders. “
The company sells its products at more than 600 outlets across the country, the statement said.