Electric start-up based in Pune eMotorad launched the T Rex Plus an e-bike and a Lil E e-scooter in the country. The former sells for Rs 49,999, putting it above the basic T-Rex (which costs around Rs 7,000 less), while the latter is for campus mobility and sells for Rs 29,999 .
The EMotorad T-Rex Plus comes with a 17-inch 6061 aluminum alloy hardtail frame connected to a telescopic fork. It rolls on 27.5-inch all-terrain tires on spoked wheels and is powered by an IP-67 rated 250W BLDC hub motor. There is also a seven-speed Shimano derailleur. The motor is hooked up to a 10.4Ah lithium-ion battery, which offers a claimed range of around 60km with pedal assist. Its top speed is limited to 25 km/h and it comes with five driving modes, including cruise control and crawling mode. It has a more comfortable seat than its predecessor, mechanical disc brakes at both ends, and on-board diagnostics. The company also has an even higher-end T-Rex Pro on the anvil.
Additionally, the company has also launched the Lil E, an electric scooter intended to be a recreational electric mobility vehicle on campus. It also comes with a 25km/h top speed, three assist levels, 20km range, 250W hub motor, foldable alloy frame, 7.5Ah, dash LED lights and LED headlight and taillight. It even gets a pair of 8.5-inch honeycomb puncture-proof tires. This is the first time the company has launched a recreational electric vehicle in India first.
Sure, both products come at a premium price, but that’s the type of target audience the company is aiming for. It’s more about lifestyle offerings, and EMotorad intends to manufacture in India and serve the global market.
According to EMotorad, Japan has one of the strictest quality controls and the Pune-based electric vehicle maker has actually managed to sell the most in Japan. In addition to this, the company also caters to the UAE and Nepal markets and intends to establish its operations in seven countries across Europe, namely: Spain, Italy, France, Germany, the Netherlands and Portugal. And to complement this, the company presented two concepts: Malta, an electric city bike and Magnum, an electric all-terrain mountain bike. They come with premium features including built-in Internet of Things (IOT) connectivity, remote tracking, remote locking, and a smartphone holder that doubles as a dashboard for the e-bike. The company is also working on a community app, as well as a range of clothing, accessories and gadgets slated to launch in the future.
eMotorad also believes that the Indian market still has great potential, so it will focus on improving its premium range in the country. It seems the biggest challenge is awareness more than anything else. The company is also studying the possibility of bringing an electric bicycle under Rs 15,000-Rs 20,000. However, its arrival will depend on the maturity of the market in the low-cost segment, but also on the availability of raw materials at a price. affordable. That said, the cost of the lithium-ion battery makes up a significant portion of the cost of the product, preventing it from being extremely affordable. Hopefully, with greater adoption of electric vehicles in the country, we should soon see low-cost e-bikes. Let us know what you think in the comments below.