ENVE ‘All Terrain Bicycle Challenge’: Watch gravel riders struggle, strive, survive

Wasatch-based bike brand ENVE put out a call for applications for gravel riders last summer. Five candidates made the cut. It’s their muddy, gritty, all-terrain story.

ENVE Composites is not your ordinary bicycle company. The Ogden, Utah brand became known for its high-end carbon wheels and bomber cockpit components, but it quickly developed a taste (and flair) in more social spaces. He first proved his chops beyond the store with his international Craft Bike Festival and Grodeo Gravel Race.

Then, in 2021, ENVE announced its first media-oriented project: the Mountain Bike Challenge series.

He appealed for five competitors to take on “the toughest ATB route in the world”. They would face 71 miles of backcountry trails, gain 12,110 vertical feet and hope the gravel bikes designed themselves would survive.

ENVE just released Episode 1 of their three-part series on the inaugural All Terrain Bicycle Challenge, and it’s streaming live right now.

It’s intense. It’s hilarious. And you should watch it.

Like what you see? Stay tuned for the other two episodes of the series, which will air on ENVE’s YouTube channel on May 3 and 10, 2022, respectively.

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Jilli Cluff
By Jilli Cluff

Jilli grew up in the rural mountains of southern Colorado, then moved to Texas for college. After seven years in business consulting, she was introduced to sport climbing – and life would never be the same. She now works as a contributor, gear tester, and writer for GearJunkie and other outlets within the AllGear family. She’s based in Atlanta, Georgia, where she sets up shop with her climbing gear and blue one-ear heel, George Michael.

Topics: Cycling, News

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