FasCat Coaching Hires Media Veteran Ben Delaney as Chief Content Officer

BOULDER, CO. – Cycling coaching and digital training company FasCat Coaching has hired longtime cycling journalist Ben Delaney as chief content officer. Delaney will produce podcasts, write stories and tips, create videos and connect on social media with athletes around the world.

Delaney will also help launch the upcoming Optimize app, which simplifies complex, data-rich training equations so cyclists can focus on unique actionable insights.

“Ben has always been a great storyteller, and he completely understands our athletes because he’s one of them,” said Frank Overton, founder of FasCat Coaching. “Everyone at FasCat is thrilled to have him on the team to share the stories of our coaches and riders.”

Delaney has worked in cycling media since 2000, covering professional athletes and equipment around the world in stories, photos, podcasts and videos. He was editor at VeloNews and BikeRadar, and also worked for other titles like Cyclingnews, Peloton, Outside and CyclingTips.

“I’m thrilled to join Frank and the FasCat team,” Delaney said. “FasCat revolutionized cycling training with the introduction of Sweet Spot Training years ago, and the company is still leading the way with the new Optimize app.”

Delaney lives in Boulder, Colorado, home of FasCat headquarters and some of the best biking in the world.

About FasCat Coaching

FasCat Coaching provides both personalized coaching services and a variety of digital training plans to help athletes of all levels achieve their goals.

With a background that includes a master’s degree in physiology and a US patent from his time working in biotechnology, FasCat founder Frank Overton has worked with teams like the US National Team, Pro Cycling Team priority health, the University of Colorado cycling team and, this year, Human Powered Health, whose women’s team is taking part in the first Women’s Tour de France.

To optimize the training experience for all athletes, FasCat Coaching is launching the Optimize app on the App Store and Google Play this summer.

Visit www.FasCatCoaching.com for more information on coaching, digital training plans and Optimize. Follow @fascatcoaching on Instagram to see Delaney’s work.

For more information and to say hello to Ben, please contact [email protected]

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