Gazelle Electric Bikes Opens Branded Experience and Demo Center in Santa Cruz, CA

SANTA CRUZ, CALIFORNIA – Interest in e-bikes in the United States and Canada is growing at an exponential rate. To meet the increased interest and provide an interactive and inspiring experience, Gazelle Electric Bikes is opening its first North American Experience Center in Santa Cruz, California this spring.

Conveniently located less than a mile from Gazelle’s North American headquarters and immediately adjacent to the Santa Cruz Coastal Rail Trail, the new Experience Center occupies a large, bright space in Santa Cruz’s bustling Westside neighborhood. A short drive from Santa Cruz’s historic Beach Boardwalk, the Westside offers an eclectic and growing array of businesses and awe-inspiring views of Monterey Bay, providing the perfect setting for cyclists curious to discover and explore. during their tests. From the enchanting vantage point of two wheels, riders will experience authentic Dutch heritage and proven Gazelle quality first-hand while enjoying the best that Santa Cruz has to offer.

The Gazelle Experience Center offers demonstrations of e-bikes with powerful and reliable Bosch e-motors, product training and consultation services, with branded gear on sale for die-hard fans. The full Gazelle fleet will be on display for guests to see colors and frame styles up close, with a demo fleet offering e-bikes of all sizes. The Gazelle Experience Center will not sell bikes, but rather staff will educate, support and direct customers to Gazelle’s network of business partners in Santa Cruz, the greater San Francisco Bay Area and beyond. The hope is to provide a delightful and insightful experience and then connect visitors to their local Gazelle dealer who is more knowledgeable and ready to buy the perfect e-bike to meet their needs.

Gazelle e-bikes can be reserved by visiting and reservation fees will be donated to programs and initiatives focused on improving education, access and cycling infrastructure. Gazelle’s ambitions for North America are twofold: to get more people cycling and to make it easier, better, safer and more fun. The social impact programs to be funded by the Experience Center merge these two ambitions into one powerful, forward-looking program.

“The aim of the Gazelle Experience Center is to provide future e-bike customers with an introduction to Dutch cycling culture and demonstrate to them in a positive way the ease of use and power that e-bikes offer in everyday life.” said Ewoud van Leeuwen, General Manager of Gazelle North America. “Gazelle’s retail partners are fundamental to our success, and we are excited to help educate, inform, support and ultimately convert sales for our retailer network.”

Additionally, Gazelle will use the Experience Center space as an educational center for staff and retailer training, as well as to organize community and media events to raise awareness of the Dutch cycling brand and culture, share information and to inspire action to help advance cycling culture. in North America. Gazelle’s broader goal is to make cycling more accessible to more people and to achieve safer streets and more connected communities. The Experience Center is an exciting step in support of this goal.

Customers can make bike reservations for the Gazelle Experience Center at, while information about the full range of Gazelle e-bikes can be found at -us/ebikes.


The history of Gazelle is indeed that of the bicycle as a popular means of urban transport. Their original Dutch-style comfort bike won the hearts of cyclists in the Netherlands 130 years ago. Today, Gazelle’s design heritage and continuous technological improvements have people all over the world falling in love all over again. Standing at the forefront of innovation to make cycling more enjoyable and accessible, Gazelle is an integral part of Dutch cycling heritage and its future. In line with today’s global innovation with its electric bikes, Gazelle has positioned itself as the benchmark for urban mobility – traditional and contemporary. Learn more at

Back To Top