harley-davidson presents its first electric bike, the serial 1

a year ago, harley-davidson announced it was getting into high-end e-bikes with its series 1 cycling company. Today the company unveiled its first product line that will arrive in spring 2021 — a new e-bike that we still don’t know much about except what it looks like, and we can say it’s seriously gorgeous. .

pictures by harley davidson

Harley-Davidson’s first eBike takes its name from “serial number one”, the company’s oldest known motorcycle. consequently, the cycle company series 1 combines Harley-Davidson’s world-class product development capability and leadership in electric two-wheel propulsion with the agility and innovation of a start-up dedicated exclusively to the eBicycle product and customer.

“When Harley-Davidson first put the motor on two wheels in 1903, it changed the way the world moved, forever,” says aaron frank, chief brand officer for the series 1 cycle company. ‘inspired by the entrepreneurial vision of the founders of harley-davidson, we hope to once again change the way cyclists and cycling enthusiasts navigate their world with a Series 1 eBicycle.’

Combining the freedom and simplicity of a bicycle with the effortless joy of electric power, eBicycles will allow anyone to ride further, faster and with less effort, making an eBicycle the perfect solution for urban travel and recreational driving. The global e-bike market was estimated at over $15 billion in 2019 and is expected to grow at an annual rate of over 6% from 2020 to 2025.

“the dynamic and rapidly growing eBicycle space is at the forefront of a global mobility revolution”, Frank continues. “Forming the Series 1 enables Harley-Davidson to play a key role in this mobility revolution while allowing the Series 1 to focus exclusively on the eBicycle customer and deliver an unrivaled riding experience rooted in the freedom and adventure.”