Genevieve Jeanson and Tinker Juarez will be among five riders competing for Floyd’s of Leadville Racing (FLR) in 2022. The newly launched off-road team will target select gravel and mountain bike races across North America.
“After taking a few years away from cycle racing, we felt it was time to get back into it. Bike racing is where our core customers spend their energy and attention and we felt being at the races would be an important step to further grow our brand,” said Floyd Landis, CEO of Floyd’s of Leadville CBD, who is the title sponsor of the off-road team.
“Our goal with the program is to create a sense of family and develop a racing culture that emphasizes the experiences and stories we will share together, more than race results. We look forward to connecting with all the cyclists out there.
Will Geoghegan as Team Principal and Paul Thomas as Team Principal will lead a five-rider team that includes three-time UCI Masters Cross Country Mountain Bike World Champion David ‘Tinker’ Juarez, Taylor Lideen, 2021 Unbound XL champion, along with Anne Donley, U23 mountain biker Victor Cashes and former road cyclist Geneviève Jeanson. Landis and David Zabriskie will be invited to ride for the team at select events next season, according to a team press release.
Juarez, 62, turned a successful BMX career in the 1970s and 80s into a cross-country and mountain marathon racer. He is a two-time member of the US Olympic Games team, three-time NORBA national cross-country champion (1994, 1995, 1998), Pan American Games gold medalist (1995), three-time UCI Masters world champion in cross – country, and five-time NORBA 24-hour national champion.
He was also the last American professional man to win a UCI World Cup cross-country race, until Christopher Blevins (Trinity Racing) took a historic win in September at Snowshoe, West Virginia.
“Tinker has eternally evolved his passion for bicycle racing, first from BMX to mountain biking, then focusing on endurance and ultra-endurance events. Since 2001, he has set the standard of excellence in endurance racing, competing in a mix of events that other runners can only fantasize about. Tinker remains one of the most recognizable runners in the world. For 2022, he continues his epic racing odyssey with FLR, where he s ‘striving to be at the front of the toughest Gravel and MTB races,’ the team said.
Jeanson, 40, is returning to racing on the gravel cycling scene after an absence from the sport for more than 15 years. She admitted in 2007 to using erythropoietin (EPO) for most of her career and later issued a reduced 10-year ban for cooperating with an investigation by the Canadian Center for Ethics in the sport (CCES) on his allegedly abusive former coach André Aubut and Montreal doctor Maurice Duquette. Both were banned for life.
In an interview with Cycling news in 2015, Jeanson detailed allegations of verbal and physical abuse as a teenager and adult, as an athlete and in his personal life outside of sport. Referencing his own experiences in an open letter to the UCI which expressed concern over abuse in the sport, Jeanson wrote: “As you may recall, I retired from professional cycling in 2006. after a failed EPO test. In my situation, the “omertà” surrounding the abuse I suffered from my trainer and the continued use of EPO were inextricably linked. »
Floyd’s of Leadville Racing wrote of Jeanson’s arrival at the team: “Geneviève Jeanson is returning to cycle racing in 2022 for FLR. There has perhaps never been a more talented but also misunderstood racing cyclist. With a bright mind and an open heart, Genevieve joins the FLR family and seeks the chance to have fun, race hard and experience the inclusive spirit of gravel racing. FLR offers her this opportunity and supports her 100% in this undertaking. Everyone deserves to be happy and to live their best life, especially Geneviève.
Lideen, 32, was named one of 60 athletes selected for the inaugural Life Time Grand Prix series in 2022. He started racing endurance mountain biking in 2015 and his career highlights include winning this year Unbound Gravel XL, winner at 24 Hours in Old Pueblo Solo (2018) and second at the 24 Hour World Championships (2018).
Donely, 44, started racing in 2010 and has won multiple Colorado State road and criterium titles, as well as national criterium and track titles. On the gravel racing scene, she finished in the top 10 at Belgian Waffle Ride San Diego, Cedar City and Lawrence as well as Gravel Worlds.
“If we’re not laughing and having a great time riding, why else would we do this?! Really, camaraderie is what I’m looking for,” she said.
Cashes, 21, competes in under-23 mountain bike races with Team USA and this year finished 13th in the Sea Otter Pro Men’s Cross Country event and finished 22nd in the inaugural Big Sugar Gravel . Floyd’s of Leadville will support Cashes in his development in gravel and mountain bike racing.
Floyd’s of Leadville Racing has confirmed that he will make his debut at the Gravel and Whine event in Temecula, Calif., on January 29. Team staff and athletes will also come together for a team training camp to be held Feb. 5-13 in Temecula.
The team has confirmed its intention to participate in the Belgian Waffle Ride Quadruple Crown (BWR) events, the Life Time Grand Prix (LGP) series and the Southeast Gravel series (SES), as well as gravel and mountain biking such as 24 Hours in the Old Pueblo and the Borah Epic MTB and Gravel.
Floyd’s of Leadville Racing has partnered with the Go4Graham Foundation, a community movement to shred the stigma around mental health and promote mental wellness through physical activity and connection. and education. The team aims to help raise awareness for anyone in need of help to overcome the barriers of fear and stigma and connect to the help they need.
Provisional gravel and MTB calendar 2022
- 24 Hours of Old Pueblo – Tucson, AZ
- Gravel Battle – Clinton, SC (SES)
- The Mid South Gravel – Stillwater, OK
- Sea Otter ATV – Monterrey, CA (LGP)
- Greenwood Gravel Grinder – Abbeville, SC (SES)
- Valhalla Gravel – Walhalla, SC (SES)
- Belgian Waffle Tower #1 – San Diego, CA (BWR)
- Belgian Waffle Tower #2 – Asheville, NC (BWR)
- Borah Epic Gravel & MTB – Hayward WI
- Unbound Gravel – Emporia, KS (LGP)
- Tyron Gravel Crusher – Tryon, NC (SES)
- Crusher in the Tushar – Cedar City, Utah – (LGP)
- Leadville Trail 100 MTB – Leadville, CO – (LGP)
- SBT GRVL – Steamboat, CO
- Grinduro – Charlevoix, Quebec
- Falling Creek Gravel – Zirconia, NC (SES)
- Belgian Waffle Ride #3 – St. George, Utah (BWR)
- Chequamegon MTB – Cable, WI (LGP)
- Doownweerg Gravel Race – Abbeville, SC (SES)
- Sea Otter Scarecrow Gravel Grind – Horseshoe Resort, Ontario
- Big Sugar Gravel – Bentonville, AR (LGP)
- Belgian Waffle Tower #4 – Lenexa, KS (BWR)
- Afgravelstan 1.0 – Las Vegas, NV