Moore Large has pledged its support for the industry initiative “Investors in cycling”the Bicycle Association (BA) program which promotes the growth of cycling through advocacy.
Moore Large joins over 1,100 cycling companies as part of the BA Investors in Cycling. The company’s history dates back to 1947 when John H Moore, father of John Moore, opened his first bicycle shop in Rickmansworth. Following a recent management buyout by the board, Moore Large said it remains committed to supporting local and national cycling initiatives to help foster a brighter future for the industry.
Andrew Walker, Chief Commercial Officer and Co-Owner, said, “We are delighted to be able to support forward-thinking initiatives that support our growing industry. The size of the bicycle market grew by 45% between 2019 and 2020, and reports predict that e-bike sales will triple by 2023.
“While unprecedented growth has accelerated the national bicycle economy, the work done by the Bicycle Association is essential to sustaining this growth and creating a better, safer and more efficient infrastructure for cyclists and industry employees. Across the country. We are passionate about making cycling more accessible, so working with organizations that align with our values is a key part of our growth.
This partnership will strengthen the BA’s portfolio of advocacy projects carried out on behalf of the UK cycling industry, including its ‘Growing the Local Bicycle Economy’ project. Already mobilized in London, this project brings together local industry and advocacy partners to advocate for cycling and safe infrastructure and wider investment, and the BA aims to roll out this project to new areas in 2022 with the support of Investors in Cycling.
BA Associate Director David Middlemiss said: “We are absolutely delighted to have Moore Large join Investors in Cycling, and their rich history of promoting cycling in the UK will be invaluable in our advocacy efforts. So far this year, we are on track to help create more green jobs and investment in the cycling economy.
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“Working purely with the cycle industry, proving the economic value of cycling at this level is something the BA aims to do across the country in the months and years to come.”
UK bike companies interested in becoming cycling investors or wanting to find out more, please visit https://www.