SACRAMENTO (CBS13) — There’s a new approach to bringing crowds back to Old Sacramento.
Without a doubt, this historic neighborhood has been one of the hardest hit neighborhoods over the past two years, but it’s determined to bounce back from a pandemic punch in the gut.
READ MORE: District allows ‘Be More Chill’ musical to have another run at Turlock High
The businesses hope live music and a monthly wine walk will bring customers back to the area.
“We love it, it gives us something to do on a Wednesday night,” said one woman.
“I was just excited to hang out, get some fresh air, sip wine and shop,” said another woman.
Kevin Robinson Bike Shop is one of the newest businesses in the historic district. It opened just a month ago.
“Where I would like to see an improvement is locals coming during the week after work, during their workday, on their lunch break,” he said.
READ MORE: ‘A community that cares for each other’: Town of Ripon has been homicide-free in nearly 20 years
Many of these traders serve the tourism industry and have been hit hard by the pandemic.
And the area has suffered a number of crimes, including a spate of store robberies that prompted a longtime business to close for good and a beachfront shooting last summer that left two people dead and four injured.
So how is the City of Sacramento helping businesses in Old Sacramento? City leaders are spending $5 million in federal COVID-19 relief funding to help improve the area, with most of the money going towards better security, including additional surveillance cameras and more lighting outside.
Many guests love these efforts to spruce up this gold rush-era destination.
“I think it’s absolutely necessary. More lighting would definitely be great,” said a visitor to Old Sacramento. “It would be nice to see a little more secure presence because that’s what we want to come here.”
NO MORE NEWS: Rough and not so ready? Small town Nevada County fire department struggles financially
If you want to stroll the cobbled streets with a little wine, the wine walk is free for those over 21 and takes place on the last Wednesday of every month.