PeopleForBikes announces major investments to expand market and access to e-bikes

BOULDER, COLO (August 25, 2021) – PeopleForBikes, a national nonprofit bicycle advocacy organization and trade association for the bicycle industry, is committing more staff and resources to support use and access to e-bikes across the United States

Industry analysts estimate that more than 12 million e-bikes will be sold in the United States between 2020 and 2030. According to data from the NPD Group, the 2020 retail e-bike market in the United States was estimated at 547 million dollars, more than double that of 2019. market. For 2021, e-bike sales are not slowing down – in the first half of 2021, e-bike sales increased by 64% compared to January-June 2020.

Looking ahead, PeopleForBikes sees e-bikes playing a key role in solving many of the problems facing America today. The organization strongly believes that e-bikes can help improve our health, connect communities, boost the economy, strengthen our nation and protect the planet.

“With data from the NPD Group and our own research showing that 15% of Americans plan to purchase an e-bike over the next 10 years, we only see opportunities for this industry sector,” said Jenn Dice. , President and CEO of PeopleForBikes. “We’re working with our industry committee leaders and our brands to accelerate everything e-bike into 2021 and beyond. We’re dedicating more staff, e-bike events and online education , policy initiatives, data analysis and Ride Spot routes to go even further for electric bikes.”

PeopleForBikes recently hired Ash Lovell, Ph.D., as its new e-bike policy and campaign director and is in the process of hiring an eMTB policy and program manager. This new position, the first of its kind, will focus on trail access, land management opportunities and concerns and develop new PeopleForBikes eMTB programming.

“Model laws defining three-class e-bikes have now been passed in 36 states, but that’s just the beginning,” Lovell said. “I’m excited to join the team at the perfect time to help PeopleForBikes capitalize on this momentum and lead the growth of e-bikes nationwide.”

In addition to increasing the number of states passing model e-bike legislation, PeopleForBikes is also working to build a bipartisan coalition of support for the E-BIKE Act in the U.S. House of Representatives and Senate, as well as to the law on bicycle transport. If signed into law, the Electric Bicycle Incentive Kickstart for the Environment (E-BIKE) Act would provide consumers with a 30% tax credit on the purchase of a qualifying new electric bicycle, and the Bicycle Commuter Act could give back close to $1,000 in the pockets. employees who choose to cycle to work, whether by personal bike, electric bike or self-service bike.

“We are seeing a surge in ridership, sales and general interest in e-bikes,” Dice said. “For the first time, elected officials are telling us about e-bikes for climate, mobility and equity decisions. We are positioning e-bikes as a solution for individuals, communities and our nation.”

PeopleForBikes is also currently helping the bicycle industry design an e-bike battery recycling program with non-profit battery collection and recycling experts Call2Recycle. Call2Recycle shares its expertise with PeopleForBikes and 20 bike industry companies in a Battery Recycling Task Force to provide the crucial link between rider and recycling and help solve logistical challenges and regulatory complexities in the safe and compliant delivery of batteries for recycling. The new industry-wide program will work with suppliers, retailers and riders to ensure e-bike batteries are properly recycled. Additionally, the PeopleForBikes policy team is working on a variety of purchase incentives and additional programs locally and nationally to help make e-bikes more accessible and affordable.

Finally, PeopleForBikes is working with the leaders of their industry e-bike subcommittee to design and host an in-person e-bike summit this fall. The event will take place November 19 in conjunction with the Tour of Tucson in Tucson, Arizona, and is open to anyone interested in the future of e-bikes. More details will be announced soon.

If you have any questions regarding PeopleForBikes e-bike work, please contact Ash Lovell at [email protected]

About PeopleForBikes

PeopleForBikes makes biking better for everyone by uniting millions of Americans, thousands of businesses and hundreds of communities to make every bike ride safer, more accessible and more fun. When people ride bikes, great things happen. Join us at

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