Revved Industries Appoints Rob Wesson as President and CEO

Denver, Colorado, August 29, 2022. Revved Industries, the leading provider of thermoplastic carbon technology to the bicycle industry, announced that Rob Wesson has been named President and Chief Executive Officer. Former CEO Ken Friedman joined the board.

Wesson brings over 20 years of engineering and senior management experience, most recently leading Giro Sport Design as Vice President and General Manager. Wesson was responsible for leading the Giro team in the launch of many new, innovative and groundbreaking products such as Synthe, Air Attack and Switchblade helmets, as well as Vivid eyewear and Spherical helmet technologies. Additionally, Wesson helped Giro through a public company acquisition. Prior to Giro, Wesson held senior engineering positions with the proprietary brands of QBP and Toyota Motor Corporation.

“Rob is the right leader for Revved right now,” said Larry Thuet, Chairman of the Board of Revved Industries. “Rob’s extensive engineering background, business development skills and experience in the bicycle industry will help Revved strengthen our OEM partnerships, develop strategic alliances and expand our manufacturing footprint here in North America and around the world. Europe.”

“I am extremely happy to join the Revved team,” said Rob. “I believe Revved is uniquely positioned to fundamentally change the bicycle industry through our development of proprietary thermoplastic materials and processes, proximity production to reduce lead times and reduce supply chain risk, as well as that improve the durability and circularity of carbon fiber.”

About Revved Industries

Revved Industries was founded in 2018 in Denver, Colorado alongside the development of carbon frames by Guerrilla Gravity Bicycles. Our mission is to build the next generation of manufacturing technologies that provide partners with strategic supply chain solutions, while advancing their product performance, quality and sustainability initiatives.

Please contact us at [email protected] or visit us at and to learn more.

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