Ride a bike to get in-store discounts; We Bike Rochester Initiative

Bike advantage(KTTC)

ROCHESTER, Minn. (KTTC) – Rochester’s non-profit association, We cycle to Rochester encourages people to cycle more.

The group has partnered with the national company Bike advantage organization to offer in-store discounts to people who cycle to businesses.

“So this is a national program that just didn’t exist in Rochester before,” said We Bike Rochester board member Erik Noonan.

The program works through cyclists who purchase a $5 sticker for bikes at participating businesses. The rider then has to put it on their bike helmet, and every time that person goes to a bike business and shows the sticker, they can get 5% to 20% off their purchase.

“We Bike Rochester, we’re an advocacy organization, we’re trying to encourage local ridership, and we see that as a reason, hopefully, for people to maybe try to replace those car rides with a bike ride,” Noonan said.

As of Thursday, 17 companies are participating in the program:

  • Velo Sports Inc.
  • Cafe Aqui
  • Steam Coffee
  • Fern head coffee
  • Foragers cafe
  • Garden Party Books
  • Gray Duck Theater
  • Janky Gear
  • Kinney Creek Brewery
  • Brewing the little thistle
  • New Spin Bike Shop
  • Old Abe & Co.
  • People’s Food Cooperative
  • TerraLoco
  • Beer thesis project
  • Tyrol Skiing and Sports
  • Downtown Pilates

Noonan said if a business wanted to be added to the list of participating stores, they could email them at [email protected]

From now on, the program continues indefinitely.

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