Electric vehicle manufacturer Rivian has filed a new trademark for bicycles and e-bikes, as well as their corresponding structural parts. The move could signal that Rivian plans to jump on the e-bike demand bandwagon and diversify its portfolio with a product that is cheaper to mass-produce than e-pickups and in line with its targeted “adventure” demographic research. .
Rivian told TechCrunch he has nothing to share about it.
Companies often file trademarks for products they don’t end up using, but other automakers are starting to see value in the e-bike industry which has seen a 240% sales growth rate over the past of the 12 months preceding July. Last year, Porsche launched two new e-bikes designed in the spirit of the Taycan Cross Turismo. BMW also recently released plans to produce several e-bikes and other micromobility vehicles, such as its CE 04 all-electric scooter.
Last month, Rivian shared plans to use part of the $13.7 billion it raised in its IPO to build a second plant in Georgia (its first is in Illinois) to double its production capacity and produce battery cells – cells that can apparently be used in batteries for other types of vehicles as well.
According to the filing, which was first revealed by Rivian Forums, Rivian wants to expand the use of its brand to include the following:
Bicycles; structural parts for bicycles; electric bicycles; structural parts of electric bicycles; electric bicycle components specially designed for electric bicycles, namely, battery packs, motor controls, electric motors, throttle controls, pedal assist sensors, display consoles, wiring harnesses, sprockets, cassettes, chains; bicycle frames; bicycle pedals; bicycle horns; bicycle brakes; bicycle chains; bicycle gears; bicycle wheels; bicycle seats; bicycle tires; bicycle cranks; bike tags; bicycle fenders; bicycle motors; bicycle saddles; bicycle pumps; bicycle bells; bicycle handlebars; bicycle trailers; bicycle kickstands; bicycle seatposts; fitted bicycle covers; bicycle wheel spokes; bicycle rims; bicycle racks; straps for bicycle pedals; bicycle parts, namely derailleurs; bottle cages for bicycles; bicycle carriers for vehicles; bicycle tire pumps; inner tubes for bicycle tires; bicycle parts, namely, disc wheels; bicycle parts, namely, brake shoes.
Rivian also recently filed a patent for an Automotive Integrated Tailgate Cargo System, which is essentially a tailgate bike rack that will allow drivers to carry a bike in their van without wasting bed space. Maybe the company, which likes to supply accessories for its R1T truck, wants to design the package for its target audience – the tough, eco-conscious American explorer.