Size matters – Accell trusts Smartfit

Market-leading online sizing tool continues to gain momentum

Freiburg, May 2022: With the Accell Group, another big player relies on the e-commerce tool of the dimensioning specialists from the Black Forest in Germany. Currently, the major Accell brands Winora, Ghost, Haibike and Raleigh are already equipped with the intuitive solution of the Friborg company. Other brands in the portfolio will follow in the coming weeks. Smartfit emphasizes its leading role in the field of online frame size advice.

“We are the world’s No. 1 in the digital bike sizing industry. Our Smartfit online sizing is so successful because it is quick and intuitive to use, offers a clear recommendation and can be easily integrated into any online environment. line,” says Smartfit CEO Björn Stapelfeldt, “But not only that, it’s so accurate because we put a huge data effort behind it. Every sizing is always individual and model-specific. Our databases data is constantly updated and continuously optimized thanks to our experience and AI.”

How does Smartfit online sizing work?

End customers can enter their body data (height, inner leg length, arm length) on the bike model page. It is not necessary to enter the length of the legs and arms; Smartfit provides reliable average values ​​from millions of body measurement data. For each sizing request, the online sizing tool calculates an optimal match between this individual body data and the actual geometry of the model. Smartfit algorithms work based on 40 individual body and bike geometry factors to always provide the optimal numerical guidance. The result is a clear recommendation for the optimal frame size in the corresponding manufacturer’s nomenclature.

If the corresponding size is sold out in the store, Smartfit’s recommendation engine offers all the corresponding and available alternatives from the shopping feed directly in the widget with just one click.

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