St. Helena Cyclery to close Saturday, reopen as Trek April 19 | News

St. Helena Cyclery pedals into the sunset.

Owner Jake Scheideman sells his St. Helena and Napa bike shops to Trek, a major bike brand with stores nationwide.

“I’ve been doing this for 30 years, a good part of my life, and I can’t do this forever,” said Scheideman, who acquired St. Helena Cyclery in 1991 and opened Napa Valley Velo in the South Napa Century Center. . in 2017. “It was a fabulous race.”

Scheideman’s two stores will close after this Saturday. The new Trek stores will open on April 19.

A bike shop is a staple in the community, like a hardware store or hair salon, Scheideman said.

“I’m probably biased, but these are anchors that make people feel comfortable in their community, especially in smaller communities,” he said. “This business will be part of the fabric of Saint Helena whether I own it or someone else owns it.”

All of Scheideman’s staff accepted Trek’s offer to stay – an offer he says was a crucial factor in his decision to sell.

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Scheideman plans to devote more time to his charity work in Nicaragua. Since 2000, he has traveled to the rural town of Empalme de Boaco and worked with other volunteers to build houses, a school, a ball field and other community infrastructure. His foundation, Developing Communities, also funds scholarships for children in the city.

“It’s already a bigger part of my life than people realize…but now I’ll have more time to focus on it,” Scheideman said. “It’s a passion for me, a very big passion. I always said the bike shop was just funding that passion.

You can reach Jesse Duarte at (707) 967-6803 or [email protected]

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