Steve Potts returns to the component market

ETNA, Calif. (BRAIN) – Steve Potts, co-founder of WTB and member of the Mountain Bike Hall of Fame, is developing a new line of components that will be produced in Japan and Taiwan by factories including Nitto, Panaracer, Tubes Tange- Seiki, Suzue and Tange.

Potts’ first new products are a rigid fork for adventure, gravel and road bikes and a set of hubs. Potts continues to build custom titanium frames; it also sells titanium seatposts, stems and handlebars.

Potts plans to expand the line of imported products to include handlebars, tires, saddles, wheels, and more. He admits that the current supply chain challenges from Asia make it difficult to source all the new products he would like.

“It’s been slow because the factories I want to work with are so overbooked,” he said.

The new Type II-R rigid forks follow Charlie Cunningham’s signature Type II design that Potts has been custom manufacturing for about 40 years. These will be made by Tange, the tube and fork manufacturer.

“I really thought the demand for my rigid fork would have disappeared when suspension came on the scene, but customers kept asking for it,” Potts said.

He will continue to make custom forks for those who need them, but said he hopes offering a stock option will free up more time for frame building and new product development. . The Tange-made fork retails for $500 and is available in both road and MTB versions.

The new Alpina gravel/all-terrain hubs are co-produced and co-branded with hub manufacturer Suzue. They will retail for $180 (front) and $300 (rear) in 32 holes with Shimano, XDR or Campagnolo freewheel options and various axle-end options.

Potts said he plans to launch additional products in 2021 and 2022 if time and resources permit. Nitto handlebars are already in production, Potts said.

Forks and hubs are already available from Merry Sales, BTI and direct from Steve Potts Bicycles. Potts offers OE pricing for small frame builders.

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