Tadej Pogačar helps Colnago launch flagship store in Abu Dhabi

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Among Italian luxury brands, flagship stores are a must. Every iconic brand, from Ferrari to Gucci and beyond, has one (or more) of the spaces dedicated to showcasing its products and history.

Now Colnago, the venerable Italian bicycle brand, has one too. To see it, you will have to head not to Milan or Rome, but to Abu Dhabi.

The exterior of Colnago’s new flagship store in Abu Dhabi.

The airy store, complete with floor-to-ceiling windows, occupies a spacious 10,000 square feet spread over two floors and serves much more than a bike shop.

“Colnago is more than a bicycle brand and this store has been carefully planned and designed to showcase the best of Colnago products and our rich heritage that we are proud of while providing distinctive hospitality experiences,” said Nicola Rosin, CEO of Colnago.

The airy store is 10,000 square feet and two stories tall.

Read also : Romain Bardet: Tadej Pogačar and Remco Evenepoel are “cycling geniuses”

Rosin was there in person to open the store, and was joined by Tadej Pogacar, who twice won the Tour de France on the brand’s bikes. The entire roster and staff of its UAE team as well as the UAE ADQ team, also sponsored by Colnago, were on hand to open the building which will serve many purposes.

Tadej Pogačar and Colnago CEO Nicola Rosin were both present for the inauguration.

Of course there are bikes for sale. Colnago manufactures a variety of high-end road, time trial and gravel models, including a prototype model in development driven by Pogačar and the UAE team this season. There is also a bike fitting system to help customers choose the right size, and a three-dimensional configurator on a giant screen allows customers to design one of the brand’s current models.

People can learn about Colnago’s history at the store.

The store also serves as a showcase of Colnago’s seven-decade history through a display of important bicycles from those years. An installation of sliding screens presents a more complete history of the brand’s models.

A UAE Team Emirates rider inspects one of the historic Colnago bikes on display.

Spanish interior designer Pablo Paniagua has provided a series of contemporary artworks for the store, which, with its sofas and seating, looks more like a trendy place to grab a drink than a bike shop average room.

The store looks hipper than the local bike shop.

Colnago wants the space to serve as a cornerstone for cycling culture, highlighted by a café serving Italian food and drink with a big screen that will show bike races. Its location on Hudayriyat Island, which has 40 kilometers of cycle paths, puts it close to cycling-friendly infrastructure, and Colnago hopes the space will become a focal point for cycling in Abu Dhabi.

Why Abu Dhabi?

The United Arab Emirates might not seem like an obvious location for a store for an Italian bike brand with a history closely tied to European racing. However, the brand was acquired from founder Ernesto Colnago in 2020 by Abu Dhabi-based private equity fund Chimera Investments LLC.

The fund is part of Royal Group, an investment company in Abu Dhabi chaired by Sheikh Tahnoun bin Zayed Al Nahyan, who is also the national security adviser of the United Arab Emirates and brother of the country’s president, Sheikh Mohamed bin Zayed Al Nahyan. . .

The store shows everything related to Colnago.

The UAE government supports both the professional cycling teams UAE Team Emirates and UAE Team ADQ, both of which are sponsored by Colnago Bicycles.

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