- The Coca-Cola Company aims to economically empower women and youth by creating employment opportunities
Cairo: – The Coca-Cola Foundation has partnered with the Ministry of Youth and Sports, the Ministry of Military Production and the Misr El Kheir Foundation, to launch the first phase of the “Your Bike, Your income”, which aims to create job opportunities for young people across the country. This partnership will result in the provision of 1,350 bicycles to 1,350 young beneficiaries, in addition to soft skills and sales training to help them start their own businesses.
The launch event took place at the Cairo International Stadium and brought together representatives of the above-mentioned parties as well as 500 beneficiaries of the first phase.
“Your Bicycle, Your Revenue” is the result of a collaboration that reflects the eagerness of Egyptian actors and international institutions to join forces in order to support the Egyptian national strategy 2030 focused on public health, sustainable development, the reduction the unemployment rate and the improvement of the economic situation. , the social and environmental conditions of disadvantaged families.
The initiative aims to provide a source of income for young beneficiaries seeking to make a profit by providing them with a bicycle, training and Coca-Cola products to start their micro-enterprise.
This in addition to preserving the environment, reducing vehicle emissions that pollute the air and encouraging the public to exercise and resume daily activity.
This initiative is also aligned with Coca-Cola Africa’s new sustainability platform “JAMII” where the economic empowerment of women and youth is one of the main focus areas. Through JAMII, Coca-Cola Africa seeks to promote and generate entrepreneurship opportunities by providing greater access to skills training, networks, finance and markets.
Hala Abdel Wadood, Director of Public Affairs, Communications and Sustainability for North Africa at Coca-Cola Atlantic, said: “In our 80 years of operating in Egypt, we have made efforts to develop the community by supporting work that contributes directly to the development of the Egyptian community In 2011, Coca-Cola in Egypt inaugurated its 100 villages project which aims to develop the most needy villages by providing access to drinking water to homes, renovating schools, renovating medical centers, providing necessary medical equipment and supporting micro-enterprises for women. As a result, the company has been able to connect nearly half a million people to clean water in rural areas of Egypt and develop 70 villages so far. Today, we continue our mission to directly impact our host communities through the efforts of JAMII”
Amal Mobadda, Director of Fundraising Sector at the Misr El Kheir Foundation, praised the role of the Minister of Youth and Sports, Dr Ashraf Sobhi, in the field of youth service in all its categories, and his support for various development initiatives.
“I suggest we expand this initiative to encompass girls and people with special needs in the next steps of ‘Your Bike, Your Income’, as well as tracking the results of the initiative and how the bikes have changed the lives of young people and provided them with employment opportunities which will in turn provide them with a decent income and a decent life, as well as reward those who make big profits from their businesses,” said Mobadda.
“The initiative is one of the most important projects implemented by the Misr El Kheir Foundation for the development of the Egyptian individual, which is the slogan that the foundation has raised since its inception. I am proud to say that the Misr El Khier Foundation is one of the largest civil society institutions in Egypt and the Arab world working to serve families in need – inside Egypt – in the areas of health, education, social solidarity, aspects of life, scientific research and integrated development,” Mobadda continued.
She added, “The initiative is a model of cooperation between valuable tri-sector collaboration, which includes government, private sector, civil society, as well as the media. And in coordination with the Ministry of Youth and Sports, the Misr El Kheir Foundation is currently training the beneficiaries in the management and marketing of their businesses, we will also ensure the monitoring and evaluation of the projects after six months from their date of implementation. The two entities will also work together to write reports on the work carried out and measure the impact of each project.
About The Coca-Cola Foundation:
Founded in 1984, The Coca-Cola Foundation has invested more than $1.2 billion worldwide to protect the environment, empower women, and improve the overall well-being of individuals and communities.