WATERLOO, WI – November 7, 2022 – Today, Trek Bicycle and World Bicycle Relief announced their second annual holiday fundraising campaign to provide reliable transportation to rural and underserved communities. Following a successful partnership in 2021 with $1.8 million raised worldwide, Trek named the specially designed Buffalo bike by World Bicycle Relief as its “Bike of the Year” for the second year in a row. Designed specifically to meet the needs of rural dwellers, the Buffalo bike is strong, simple in design and easy to maintain with the ability to carry people and heavy loads over long distances and over rough terrain. Through the end of the year, customers can donate to World Bicycle Relief in person at a Trek store in the United States or Canada or worldwide on the Trek website. Trek will match donations up to $500,000 with an end goal of $2.5 million for the nonprofit.
“In partnership with World Bicycle Relief, we were able to exceed our fundraising goal in 2021 and provided 11,000 Buffalo bikes to communities across Africa and South America,” said Bob Burns, vice-president. Advocacy Chairman of Trek Bicycle. “We’re setting our goals even higher this year to bring more Buffalo bikes into communities to help other grantees meet the distance challenge and become independent.”
Trek Bicycle has been a partner of World Bicycle Relief since the organization was founded in 2005 and worked hand-in-hand with the World Bicycle Relief team to design the first Buffalo Bicycle prototype. These bikes are delivered to countries in Africa, Southeast Asia and South America and help students, health workers, farmers and entrepreneurs mobilize their communities. Bikes are assembled locally and distributed with trained program representatives to provide quality maintenance and support and help create a more sustainable infrastructure.
“Women and girls who were once harassed, burned out, late for school and worse – can now more than halve their commuting time, boost their confidence and stay in school,” describes Johanna Vega, program manager for World Bicycle Relief in Colombia. the impact that World Bicycle Relief and Buffalo Bicycle have had on the communities near her. “The Buffalo bike has been a game changer for them and their communities.”
To donate to the holiday campaign, consumers can go to trekbikes.com/wbr-donate or visit any Trek store in the US or Canada to donate in person. The holiday campaign will run from November 7 through December 31, 2022. To learn more about World Bicycle Relief’s efforts, visit worldbicyclerelief.org.
About Trek Bicycle
Trek Bicycle is a world leader in the design and manufacture of bicycles and related products. Trek believes the bicycle can be a simple solution to many of the world’s most complex problems and is committed to breaking down the barriers that prevent people from using bicycles more often for transportation, recreation and inspiration.
About World Bicycle Relief
Founded in 2005, World Bicycle Relief mobilizes people through The Power of Bicycles®. World Bicycle Relief accomplishes its mission by distributing purpose-built, high-quality bicycles through philanthropic programs and social enterprises. These purpose-built bikes are built to withstand the harsh terrain and conditions of developing rural areas.