Trek seeks to acquire St. Helena Cyclery | News

Independent St. Helena Cyclery could become Trek Bicycle if the Planning Commission approves a license application next Tuesday.

Trek, a company with retail stores across the country, is seeking to acquire St. Helena Cyclery from Jake Scheideman, which has been in business since 1982.

Since Trek is considered a “formula company” under city code, it will require a permit for use. Saint Helena prohibits restaurant chains and requires use permits for other formula companies.

Trek would have three full-time employees and three part-time employees. Trek has offered these positions to current St. Helena Cyclery employees, as per his application.

Trek is looking to replace the St. Helena Cyclery panels with Trek panels of the same size in the same locations.

The app has already prompted 20 letters of support from local cyclists who say they appreciate Scheideman’s business and want it to continue under the new owner.

“It’s not a chain of restaurants or a chain of clothing stores threatening local businesses,” Garry Rose wrote. “It’s about maintaining a local institution that will only positively impact local businesses.”

David Miner wrote that the store’s “customer-focused culture” would continue under Trek, which he called “a well-respected name in the industry that invests heavily in the cycling community around the world.”

St.Helena Cyclery was named Business of the Year by the St. Helena Chamber of Commerce in 2020.

The Planning Commission will meet via Zoom at 6 p.m. on Tuesday, March 15.

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