Wheat Ridge Cyclery opens second location

WHEAT RIDGE, Colo. (BRAIN) – Wheat Ridge Cyclery, a nearly 50-year-old Denver-area retailer, is opening a second location.

The new location will be in Littleton, in the Ken Caryl area south of Denver. The WRC’s original location is at Wheat Ridge, north of Denver.

WRS, founded by the Kiefel family in 1973, was bought by David Dentry last year.

“As the Denver market continues to grow, we realize we can better serve our customers by being more local for day-to-day needs,” said owner Dentry. “Our first neighborhood independent bike shop, in Ken Caryl, will continue the WRC tradition of friendly customer service, a wide selection of products, from top brands and decades of bike service knowledge – all closer to our clients.”

The new location is at 12402 C1B West Ken Caryl Avenue near the intersection of C470 in Littleton, at a Safeway mall.

WRC offers Trek, Specialized, Yeti Cycles, Santa Cruz, Juliana, Cervélo, Salsa and Electra. Littleton is a town north of Highlands Ranch, Colorado that will soon have stores owned by Trek, Specialized, and Pon Bike.

“In a new climate of corporate-owned bike stores with limited offerings, Wheat Ridge Cyclery remains independently owned and operated, committed to providing the widest selection of the best brands in the bike industry,” read one. WRC press release on the new store.

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